FireSign Inc. http://www.firesigninc2.com We Get Business Ignited! Mon, 26 Mar 2012 14:24:35 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 You Don’t Know What You Don’t Know http://www.firesigninc2.com/2012/03/26/you-dont-know-what-you-dont-know/ http://www.firesigninc2.com/2012/03/26/you-dont-know-what-you-dont-know/#comments Mon, 26 Mar 2012 14:17:55 +0000 admin http://www.firesigninc2.com/?p=1913 Over the weekend we stocked up on educating ourselves on industry moves. Read a fascinating article on “Generation Flux” in the February Fast Company.  If don’t remember anything else…remember this. “You Don’t Know What You Don’t Know”. The traditional business model has broken. I mean broken like a bridge. The “bridge” of the traditional business model broke. And now we are in the midst of the “scramble and pick up”. See when bridges break, usually, people saw it getting weak, but they didn’t pay attention to it. They just decided to keep “riding over it”. But eventually, the bridge gives in to the weight and crumbles. What happens then, is a scene of epic proportions. Some are right in the MIDDLE of the bridge when it breaks. They fall first immediately into the “water”. Some of them survive, soggy but survive.  Others die on impact. And after all the chaos, in the midst of the dust. You have a group of people left on one side of the bridge and an entire different group of people left on the other side of the bridge.  Now, some people (businesses) walk away, they find other bridges, other paths, but they lose hope of crossing back over what once was.  Some people (businesses) will build “make shift” bridges…just to hurry up and get to the other side. The bridge doesn’t last, but at least it gets them over to the other side. Some people (businesses) will jump right in the water and swim to the other side (depending on how long the bridge was, this may not be a wise decision).

What happens after this is truly amazing, the people (businesses) that were left on each side, get to talking to each other (people that would have never have met, had the bridge not broken). They decide that a better bridge needs to be built. But everyone has a different idea of  HOW it should be built. So you get these little groups of “teams” and they come up with plans and each group tries their plan.

This is where the world is at as we speak. Everyone is trying their new plans for the new bridge. The beauty of this moment, this time, depending on the technology, this bridge may be more than just a bridge. It could be a bridge with flight capabilities. The bridge can be expandable, the bridge has the opportunity to move unlike any bridge the world has ever seen. There will be people on teams, that say that these things cannot be done. They will soon be kicked off the team.  This new “Generation Flux” understands that ANYTHING is TRULY POSSIBLE.  How are you building new bridges in your organizations? Which materials are you using to connect to your “users”?  The key to all bridges is sustainability, versatility and strength. Most importantly a “bridge” has to be “FLEXIBLE” to maintain.  My advice…go out there…build a “Bridge” and “Get OVER IT!”  The main goal is to get over.

Please feel free to consider our products and services when “building”. We have “life preservers”, “Safety Gear”, “Advertisement” and just about any tool, you may need to build a strong bridge. Happy Building!

]]> http://www.firesigninc2.com/2012/03/26/you-dont-know-what-you-dont-know/feed/ 0 The Power of the Cookie! http://www.firesigninc2.com/2012/03/01/the-power-of-the-cookie/ http://www.firesigninc2.com/2012/03/01/the-power-of-the-cookie/#comments Thu, 01 Mar 2012 15:45:45 +0000 admin http://www.firesigninc2.com/?p=1903 Think about your favorite childhood memories. Do any of them have cookies involved? More often times than not, favorite memories are connected to food. It’s the American Way! But use this to your advantage!

How often does someone turn down a cookie? People’s eyes light up when baked goods are involved.  How great would it be if YOUR BRAND were immediately connected to all the “Warm Thoughts” in your prospects and clients heads? This my friends, is the POWER OF THE COOKIE!

Don’t believe us? We saw it work right before our eyes at a trade show we recently exhibited at. The positive experience was too amazing for words. EVERY SINGLE PERSON that picked up a cookie, signed up to get more information about our products and services. They even brought friends to our table so they could share in the “cookie love”.  Still don’t believe us? We just presented at this show on Monday. It’s Thursday and the prospects are calling us to get some cookies! (Seeing that it’s what we do…Mission ACCOMPLISHED!)

But don’t take our word for it. Test it for yourself. The min on the cookies are only 75 pc and they are $1.91 each. If you place your order before March 30. We EVEN WAVE THE SET UP! (You save $40!) Now, you can sit over there and tell yourself it will won’t work for you…but how do you know it won’t? Have you ever had your logo or picture on a cookie? Then you will never know until you try. But…you have to do SOMETHING to get people to know you and your brand. If your not quite sure how to do this…call us. It’s what we do VERY WELL!

 

]]> http://www.firesigninc2.com/2012/03/01/the-power-of-the-cookie/feed/ 0 Bright Lights http://www.firesigninc2.com/2012/02/21/bright-lights/ http://www.firesigninc2.com/2012/02/21/bright-lights/#comments Tue, 21 Feb 2012 15:17:20 +0000 admin http://www.firesigninc2.com/?p=1889 In the art of business, the goal is to break through the “noise” and the “clutter” and get your name out there past the competition. One of the biggest questions is “HOW” do I do this? You have to identify exactly “WHAT” you want your clients to know about you.  Be really careful with this message. Sometimes we succeed and you will realize that what the clients know about you isn’t really what you wanted.

You have to ask yourself, what tools are available? How can I take what already exist and make it into something “NEW”.  You have to tap into the fact that every 7 years the world changes completely. Whether you want it to, or not. Even your cells in your body completely change every 7 years. So how are you using this to your advantage. Realize, that’s what old to you is BRAND NEW to somebody else! Just because you know about it…doesn’t mean everybody else does.

Let’s take Blues Music as an example. If your 50+, you know all about it. If your under 18, you may have just discovered it. But somewhere in the middle, someone has taken this knowledge and mixed it into something that works “NEW”. It may connotations of things of yesteryear, but it’s brand new to others. An artist that has done this quite well is “Gary Clark Jr.”

Listen to his branding message. What does he want you to know? Does he succeed? What did he use? Take these same steps and apply them to your branding message. Do you need the products to go along with it? We can help. Do you need some help identifying this message in your brand? We can help with that too!

Now without further ado…click here to enjoy something new:  GARY CLARK JR. – BRIGHT LIGHTS

]]> http://www.firesigninc2.com/2012/02/21/bright-lights/feed/ 1 The Brands that will Survive… http://www.firesigninc2.com/2012/01/04/the-brands-that-will-survive/ http://www.firesigninc2.com/2012/01/04/the-brands-that-will-survive/#comments Wed, 04 Jan 2012 16:00:20 +0000 admin http://www.firesigninc2.com/?p=1886 This is an EXCELLENT Article that shows where we are headed from a Branding Perspective.

http://www.fastcoexist.com/1678768/the-brands-that-survive-will-be-the-brands-that-make-life-better

]]> http://www.firesigninc2.com/2012/01/04/the-brands-that-will-survive/feed/ 0 Sweet smell of Success! http://www.firesigninc2.com/2011/12/30/sweet-smell-of-success/ http://www.firesigninc2.com/2011/12/30/sweet-smell-of-success/#comments Fri, 30 Dec 2011 15:48:00 +0000 admin http://www.firesigninc2.com/?p=1874 We hear it everyday. Do you have something “New” and “Interesting”? Glad you asked! We always do. This is one of our favorite new releases for 2012. This product would work GREAT for all companies that play in the Travel and Lodging space.

Business Travelers NEED THIS! Automobiles NEED THIS!  It’s a great Thank You Gift!
What is it?
Great for travel! Aircraft approved – this refillable atomizer bottle has a unique pressure regulating system that makes the bottle adjust to changing pressure – just 0.04 oz., Atomizer contains no glass parts and its components are 98% recyclable, Cap is metallic color aluminum, No funnels, No spills – needs nothing to refill it, Refills directly from almost any fragrance bottle with a removable spray head by pumping up and down on the tube, Suitable for men and women.
Travalo Pure Fragrance Automizer
]]> http://www.firesigninc2.com/2011/12/30/sweet-smell-of-success/feed/ 0 How Giants Crumble http://www.firesigninc2.com/2011/12/29/how-giants-crumble/ http://www.firesigninc2.com/2011/12/29/how-giants-crumble/#comments Thu, 29 Dec 2011 19:22:28 +0000 admin http://www.firesigninc2.com/?p=1821
You Don’t Know What You Don’t Know

You Don’t Know What You Don’t Know

Posted in: Business Needs, New Products, News, Politics and Business|No Comments

Over the weekend we stocked up on educating ourselves on industry moves. Read a fascinating article on “Generation Flux” in the February Fast Company.  If don’t remember anything else…remember this. “You Don’t Know What You Don’t Know”. The traditional business model has broken. I mean broken like a bridge. The “bridge” of the traditional business model broke. …

Read more »

Bright Lights

Bright Lights

Posted in: Business Needs, News, Uncategorized|1 Comment

In the art of business, the goal is to break through the “noise” and the “clutter” and get your name out there past the competition. One of the biggest questions is “HOW” do I do this? You have to identify exactly “WHAT” you want your clients to know about you.  Be really careful with this …

Read more »

Because of the industry we are in. It is always in our best interest to pay attention and stay up on ALL businesses. Right now in the marketplace is a key example of the “Cost of Comfortability” .
Sears is a Classic case gone wrong!
Key Components that brought them here?
1. Comfortable- They had been champions since the late 1800′s. It could happen to anybody
2. No Innovation- When is the last time Sears changed ANYTHING  IN the store?  Their new commercials were great! But it all fell down after that.
3. Stopped Learning- Again, they didn’t learn about their competition. They didn’t learn from the competitors they crushed in previous years.
As a business owner or leader, you must realize, you have to find comfortability in NEVER BEING COMFORTABLE. The moment you get comfortable, is the moment you lose your edge.
]]> http://www.firesigninc2.com/2011/12/29/how-giants-crumble/feed/ 1 The Beginning http://www.firesigninc2.com/2011/12/29/the-beginning/ http://www.firesigninc2.com/2011/12/29/the-beginning/#comments Thu, 29 Dec 2011 18:40:02 +0000 admin http://www.firesigninc2.com/?p=1800 Today we start the next chapter of FireSign Inc! We are creating something that never existed before. We are happy you tuned in for the journey!

 

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